
Building A New, Better Human Future—Through Business.

THE VISION
Meaning Global is the visionary strategy company and a trusted advisor to the world's most influential brands, recognized by Forbes as 'the preeminent authority on brand meaning'. We partner with brand and business leaders to envision new possibilities for future innovation, value creation, and growth as we move toward the next evolutionary stage of capitalism – Humanistic Capitalism – where aligning with our shared humanity is a must to create a more empowered meaning and radically new, higher forms of value that maximize human flourishing. This will move us to the next level of human consciousness, where we are the conscious creators of our global reality, in charge of our own lives, able to choose what is good for us, to unleash our full potential. This is not just a consultancy. This is a revolution in human consciousness—through business. Business growth and human well-being are not an either-or proposition. It's BOTH. By paying attention to the fundamental human value, you create a business that is good for the shareholders, the customers, and the world. This is the business of meaning . "What does this mean for my business?" is the most crucial and valuable business question today. Meaning is becoming the
#1 currency of the 21st century, as meaning is what people value, need, desire, buy, and consume. Those who learn to create it consciously, for the human benefit, will lead our collective future forward. Meaning Global is your business partner for a new and better human future.

THE FOCUS
Creating a New, Holistic, Conscious Capitalism Ecosystem for the Next Generation of Humanity
What future are we building? We are empowering a new, better human future with Humanistic Capitalism by rebuilding the key pillars of human value – well-being, personal agency, self-sufficiency, self-expression, and prosperity – through business to make humanity thrive in the future. It's those who have the vision and the courage to imagine a better world who have the power to create it.
Key areas of our focus to elevate humanity through business:
Health
Health Protocols, Wellness, Fitness, Self-Care, Healing, Pharma, Medicine, Esthetics
Nurture
High-Quality Food, Beverage, Clean Supplementation, Functional Nutrition, R&D
Wealth
Wealth Creation, Personal Finance, Banking, Impact, VC / PE, Investment Funds (FP/NFP)
Tech
New Tech, AI, Energy, Social Networks, Wearables, Media, Start-Ups, New Ecosystems
Nature
Biotech, Research, Longevity Labs, Medical, Measurement, Community, Collaboration
Lifestyle
Luxury, Hospitality, Design, Creativity, Fashion, Utility, New Materials, Sustainability
If you're from any of these sectors or from a different sector and would like to discuss how we can help you grow your business and brand in a humanistic direction, let's have a call.
A NEW HUMANISTIC PARADIGM IS HERE. HOW WILL YOUR BRAND RESPOND?
Step into the new Humanistic Paradigm to change the future and elevate human well-being directly through your brand and business.
We are entering a new humanistic age where our authentic identities, well-being, self-expression, and personal quest for meaning are becoming the new key drivers of our consumer behavior. This new era is led by our return to our shared humanity, core values, and essential human needs that pave the way to a more humanized, conscious consumption. Our perception of value is shifting from brands to the meaning
that brands add to our lives. For brands, this means an entirely new way of looking at the world and their role in it. Meaning is now the new core product that people not only connect with but also desire to create in their own lives. It is the engine for value creation and sustainable growth. This opens up a whole new world of possibilities for brands to explore and tap into to create more human meaning...
AS SEEN ON
HUMANISTIC CAPITALISM IS CENTERED ON MAXIMIZING GLOBAL HUMAN FLOURISHING
Reimagining Consumerism As A Force For Good
Brands represent the value and meaning exchange between people and commerce. More than any other subject in the world – governments, NGOs, or capital markets – it is brands that hold the emotional connections with people as they are a vital part of their everyday life fabric. Through their meaning, purpose, and utility, they generate trust that, in its scale and social impact, isn't comparable with any other force in the world. Commerce, if harnessed right, can be the vehicle for creating a more meaningful, sustainable, humanistic, equitable, and prosperous future.
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Achieving these new sustainable goals requires a perspective shift. We need to shift the business narrative from people serving brands as consumers to brands serving people as human beings to add meaningful value to their lives and elevate human well-being. To create this meaningful value, brands must respect our complete humanity and the environment we all share.
This requires brands to take the focus off themselves and instead see people as the agents of change in the world – and empower their real-world behaviours by becoming not their friends, but allies to their authentic needs, values, and identities. This is how the brand purpose will finally become real: not just stated but demonstrated. By acting as catalysts of meaningful change in the world, brands can use the immense social power that they hold as a force for good and growth: for people and the planet.
Download our most recent and biggest study explaining the history of consumerism and charting the new path forward for brands and organizations, as well as investors, luxury brands, and business leaders to create new meaningful value and with it, a new and more conscious and humanistic future for all of us.
Step 2
Flipping the Narrative
Brand context is changing today as the market's power dynamic moves from brands to people. We need to shift the narrative from people serving brands as consumers to brands serving people as human beings. Flipping the narrative unlocks humanistic innovation and new forms of human value that not only make sense financially but can create a radically new range of products, services and experiences that elevate our human wellbeing through your brand.
Step 3
Build A Meaningful Global Brand Ecosystem
After you shifted your perspective and unlocked new forms of human value for your brand, it's time to create impact. Understanding how you can leverage your brand values into a meaningful brand ecosystem will help you maximize your social and cultural impact.

SERVICES
We help our clients achieve a more meaning-driven humanistic approach to business, innovation, brand, value creation, marketing, future-proofing, consulting, and strategy.
We work on briefs that include brand building, reimagination, innovation, strategy, marketing, communication, consumer behavior, market insights, strategic intelligence, forecasting, and future-proofing, all informed by the big societal changes of our time. To equip leaders for the future, we also offer speaking, workshops, and intellectual leadership.
We work with investment funds (FP/NFP), VCs/PEs, founder businesses, start-ups, and new ventures, corporate brands, tech companies, medical, consumer, lifestyle, and luxury brands, NPOs/NGOs, corporate boards, education, consulting and advisory companies, global media companies and publishing houses, professional associations, and more.
1 Create real meaning.
2 Elevate human well-being.
3 Change the world.
How we work with our clients:

Consulting & Advisory
Understand how the global shifts in humanity and human behavior impact your business and brand. We will help you see where the human meaning is shifting in business and identify new spaces for future investment, business expansion, and meaningful growth. We will give you new ideas and tap into hidden opportunities to unlock new forms of human value. With investment funds (for-profit/non-profit), we work to diagnose the investment potential and profitability of business ideas, if they have relevance and longevity, can scale, and create new meaning.

Foresight & Future-Proofing
As a business or brand, if you want to have a real-world impact, you need to understand the larger role you play in culture and society. This is because how you show up in the world has a direct effect on your brand equity, market value, and future projection. Brands are not immune to the consequences of their positioning, creative execution, and real-world actions, as they're not neutral. They always have a vested commercial interest. Cultural relevance lives at the intersection of brand, cultural, and consumer meaning. Future-proof yours.

Intellectual Leadership
To create new things in the world, you need to be able to think in new ways. This is because we cannot change how we do things in business and move toward a new, more meaningful, and humanistic future if we lack the insight, knowledge, understanding, and a sense of direction to get there. Dr. Martina helps leaders with intellectual leadership to develop a new intellectual direction for their brand and organization, new corporate thought leadership, research projects, and publishing.

Strategy: Brand & Business
The future of business lies in creating brands with empowered meaning. These are the brands that benefit our humanity and impart a real, tangible, meaningful value in people's lives. The best brands in the world help us connect with something deep within ourselves, to become more of who we already are. They unlock our human potential and maximize our life expression. They act as allies to our authentic selves, our human needs, values, and well-being. We will help you create this empowered meaning, align your brand, and bring it to life.

Creating New Ecosystems
Brands that create genuine meaning are usually not led by one-off ideas. They have successfully created and led whole ecosystems of innovative visionary ideas that have transformed humanity and shaped the world we all live in today. They consistently create new forms of human value in people's lives by anticipating future consumer needs. To create real meaning as a brand and a business, you need to think long-term as an ecosystem of human value across everything that you do. We can help you design new ecosystems and new forms of value.
Speaking & Guest Lectures
Where is the future of business is headed? Toward serving our complete humanity and the planet. Brands have a big role to play in our transition to a more meaningful and sustainable future. But first, we need to shift the narrative from people serving brands as consumers to brands serving people to elevate our collective well-being. This is how we can use the immense social power of brands as a force for good. See a complete list of my talks on Speaking.
Some of the selected clients we worked with:









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THOUGHT LEADERSHIP
What is the real value of meaning in business?
Latest thinking, media profiles, interviews, podcasts, published articles, reports, market analyses, scientific journal papers discuss the ongoing global societal and cultural changes in humanity, and how these affect consumer behavior, brands, business, innovation, and the economy of value in the 21st century, after we lost human meaning to consumerism throughout the last 100 years of the Century of the Self. This is the missing context for your brand and business you've been looking for to create new meaning and value that benefits humanity, society, and the planet – through everything that you do. You will generate more profit and more meaning simultaneously, because, believe it or not, creating win-win-win scenarios for business, society, and the planet is possible.
By doing this, you will finally fulfill your purpose and use business as a force for good in the world – to create a better future for our humanity. Business is best used as a creative instrument for new reality creation. Its positive social power is immense. Read more on how you can do this through brand, strategy, purpose, value creation, innovation, luxury, sustainability, and leadership. My thinking has appeared in Forbes, Newsweek, BBC, WARC, Vogue Business, Luxury Daily, Luxury Society, The Robin Report, EXPO 2020 Dubai Global Sustainability Goals Week in partnership with the United Nations, at universities and business schools, in scientific journals, and has been quoted in academic and business papers, and countless industry reports.

Forbes commentary – luxury brand advisory

Evolve To Succeed podcast, Poole, UK

The American Journal of Consumer Research

Forbes profile on Meaning.Global's study

Forbes commentary – market analysis

Thought Leadership Leverage Podcast, New York

Meaning.Global Thought Leadership

Forbes profile on Meaning.Global's report

Forbes commentary – market analysis

EXPO Dubai – Global Sustainability Goals Week with UN

Meaning.Global Thought Leadership

Meaning.Global Thought Leadership


ABOUT THE FOUNDER

Ask Martina for her vision on:
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The Future of Humanity
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The Future of Business
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The Future of Capitalism
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The Future of Brands
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The Future of Purpose/Meaning
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The Future of Consumers
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The Future of Innovation
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The Future of Leadership
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The Future of Work/People
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The Future of Luxury
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The Future of Spirituality
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The Future of Human Consciousness/AI
For more information on The Future, head to Speaking.
Dr. Martina Olbert is a visionary thinker, humanist, futurist, global speaker, strategic/board advisor, sensemaker, and the world's leading expert on creating meaning in business, recognized by Forbes as "a preeminent authority on brand meaning". She is also an author, consumer psychologist, social scientist, and a leading voice on creating sustainable future-fit economics and humanistic capitalism. Her focus is on reimagining business and brands to empower a future of complete synergy between Commerce and Humanity, where business is the vehicle for a new, meaningful, and humanistic future. She explores how business can benefit humanity to maximize human flourishing.
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Her vision for the future of capitalism is to use the immense creative power of business as a catalyst for global social, cultural, economic, political, and environmental change to create a new, better human future. Her ultimate goal is to raise global human consciousness by first raising the consciousness in business, as it creates our shared global reality. This will lay out an entirely new economic landscape where choosing what benefits our lives and contributes to our human well-being becomes the core value of business. Her main effort is to realign business with humanity so that we can see business in a new light: as a social discipline of creating a new, elevated human reality instead of exploiting it.
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As the founder and CEO of Meaning Global, Martina helps brands and organizations make sense of the world and envision future possibilities for business reimagination, value creation, and growth as we move toward a new Humanistic Capitalism where aligning with our humanity is a must. She focuses on how societal and cultural shifts redefine our perception of value today and steers companies in a new, more humanistic direction to maximize value and growth. She has worked with a diverse range of clients across the industry: banking, finance, investment funds, asset management, private equity, VC, luxury houses, fashion brands, leisure, hospitality, social impact start-ups, NGOs, a presidential candidate, technology, telecommunications, media, professional services, education, medical, pharma, and consumer goods.
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Martina is a global speaker represented by Chartwell Speakers in London. She spoke at conferences, client events, and business schools in Europe, North America, LatAm, Africa, the Middle East, and Asia. Her insights have been regularly published in global publications such as Forbes, BBC, Newsweek, WARC, Campaign, Vogue Business, Luxury Daily, Jing Daily, Branding Strategy Insider, and American Journal of Consumer Research. She is the author of Reimagining Consumerism As A Force For Good and the globally acclaimed The Luxury Report: Redefining The Future Meaning Of Luxury. Thinkers360 called her the "Global Business Thinker on Sustainability, Marketing, and Ecosystems To Follow". She is a member of The Good Future Project, founded by the Swiss futurist Gerd Leonhard, focused on creating three new pillars for the good future: climate change, technology and humanity, and future-fit economics. She is on the Brainz. One-To-Watch list of future influential leaders, top entrepreneurs, and most innovative thinkers shaping the world.
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Her education includes The Science of Well-Being at Yale, Political Journalism and Political & Economic Systems at Georgetown University, and Media and Consumer Cultures at the University of Glamorgan, UK. She holds a doctorate in Media Studies from Charles University in Prague. She is interested in advancing humanity, spiritual growth, social progress, the human mind, and elevating human consciousness as a driver of positive global change.

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