
Latest
Thinking
Latest
Thinking
The Luxury Report 2019:
Redefining The Future
Meaning Of Luxury.
The Luxury Report 2019:
Redefining The Future
Meaning Of Luxury.
Meaning.Global
Meaning.Global
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NOVEMBER 2021
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Meaningful BRANDS.

Latest Thinking
Articles, op-eds, profile pieces, media features, commentaries, interviews and reports on the role of meaning in business, branding, marketing, and luxury.
These all talk about meaning from different perspectives: from value creation and growth, brand strategy, storytelling, design and innovation to the shifts in the world's socio-cultural context and the need to explore how brands and technology shape our society, humanize businesses and accelerate change.


THE EMERGENCE OF HUMANISTIC BRANDS
Patagonia Rejects Old Ways: A New Humanistic Brand Concept


THE FUTURE OF ELECTRIC TRAVEL
Who Will Buy Flying Cars? Startups and Industry Experts Divulge the Secret Formula


INNOVATION IS HUMAN:
TECH VS HUMANITY
Innovation Isn't Technology: It's Finding New Ways To Saturate Human Yearning For Novelty


TIFFANY REFRESH: IS YELLOW THE NEW BLUE?
Color Refresh Might Be A Good Campaign, But Not A Strategy


PART 1: THE NEW
MEANING OF LUXURY
The Future of Luxury in Times
of a Global Pandemic: How did COVID-19 redefine luxury?


THE NEW RULES OF
ETHICAL JEWELRY
What Is Ethical Jewelry?
Respect For The Customer, Longevity & Timelessness


BBC CULTURE:
THE FULL INTERVIEW
The Future Of Luxury In The Post-COVID World with
Dr. Martina Olbert


POWER OF RITUALS IN
CONSUMER CULTURE
Podcast: Creating Conscious And Meaningful Brand Rituals


LVMH X TIFFANY: STORY
OF FUTURE RELEVANCE
American Luxury Jewelry Icon
Meets Cultural Diversification


AHEAD OF 2020, LUXURY
IS GETTING PERSONAL
The New Luxury Identity:
It's No Longer About What
You Own, But Who You Are


LUXURY BRANDS FACE
CRISIS OF MEANING
'Luxury' Has Lost Its Meaning – Here's How To Get It Back


3 WAYS TO MEANINGFUL
BRAND STORYTELLING
How To Ensure Your Brand Storytelling Is Meaningful


THE REAL VALUE OF DIVERSITY IN BUSINESS
The Real Value Of Diversity In Business: It's Not Representation, It's Value Creation


BUILDING BRANDS ON JOY AND HAPPINESS
Using Brands Strategically As Vehicles Of Social Good


THE FUTURE OF LUXURY CONSUMPTION
Luxury's Got A New Change Agent: Gen Z. How Is The Consumer Motivation Changing?


THE FAILED POTENTIAL OF DIGITAL MEDIA
Digital Media Were To Expand Human Consciousness: They Amplified Irrelevance Instead


PART 3: THE NEW
LUXURY ESSENTIALISM
Future Of Luxury: How Can A Return To Functionality Help Luxury Regain Its Lost Value?
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THE NEXT FRONTIER OF
LUXURY CONSUMPTION
Luxury Turns From Conspicuous To Conscientious: Challenges And Opportunities


"A WAKE-UP CALL
FOR LUXURY"
The Future Of Fashion: COVID Offers A Unique Chance To Transition Towards New Luxury


THE LOUIS VUITTON
FACE SHIELD
In-Your-Face Status Symbol Or New Essential Luxury Fashion Accessory?


THE IMPACT OF CORONAVIRUS SHIFTS WEST
The Luxury Industry Faces A Bleak 2020 As Manufacturing Closures Increase In EU & US

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FINDING DIRECTION IN
DISORIENTATION
PODCAST: Beyond Back To Normal: Business in the Time
of Coronavirus


IF CONTENT IS KING,
CONTEXT IS KINGDOM
Interview: A Rare Breed,
Meet The Queen Of Meaning


LUXURY HOUSES FOCUS
ON THE NEXT-GEN
LVMH Invests In Mission-Driven Madhappy To Cater To New And Younger Audiences


MEANING IS THE SOUL
OF YOUR COMPANY
Meaning Unites Fragmented Brands & Siloed Organizations


5 WAYS TO SURELY KILL
BRAND MEANING
Brand Heritage: Don't Kill What Makes Your Brand Valuable


GENDER AND IDENTITY
IN BUSINESS
Reinstating The Equilibrium Of Gender & Identity In Business


H&M AND THE COOLEST
MONKEY EPIC FAIL
Lessons From Semiotics: How To Align Brands With Culture


FUTURE OF BRANDS
IN THE HUMAN AGE
A NEW EXCLUSIVE STUDY: Reimagining Consumerism
As A Force For Good


BRAND SPOTLIGHT: GUCCI
100 Years of Gucci: What Stands Behind This Luxury Brand's Success Story?


WHAT IS "FUTURE- PROOFING" BRANDS?
Market Analysis: How To
‘Future-Proof’ Your Brand In China


THE SYSTEMIC INHUMANITY OF BUSINESS
Putting Humanity At The Core Of Business Creates Meaning


PART 2: BACK TO
ESSENCE IN LUXURY
The Future of Luxury in Times
of a Global Pandemic: Entering The New Luxury Paradigm


THE RISE OF THE NEW,
MEANINGFUL LUXURY
Transcendent Luxury: Is Post-Aspirational Luxury A Thing?


RESTORING THE TRUE
MEANING OF LUXURY
PODCAST INTERVIEW: Restoring The Meaning Of Luxury – Diving In Deep


BBC CULTURE:
THE ART COLLECTION
INTERVIEW: The Emerging Meaning Of Luxury. What does
a ‘life of luxury’ really mean?


LUXURY IN THE MIDST
OF GLOBAL PANDEMIC
Global Health Crisis Will Speed Up Transition To 'New Luxury'


IN A CONVERSATION:
WE ARE WHAT WE BUY
On Voice America: New Luxury Consumers Want Authenticity


WHAT THE $16.2BN DEAL
MEANS FOR LUXURY
Opinion: A Deal Between
LVMH and Tiffany Represents
A Win-Win For Both Parties


RETAIL: MORE MEANING
CREATES MORE VALUE
10 Experts Offer More Than
A Dozen Ways To Fix Fashion Shoppers' Fatigue


THE FUTURE OF VALUE
CREATION IN LUXURY
Streetwear: Effectiveness x Efficiency Of Value In Luxury

