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“Understanding what things mean is the new literacy for the 21st century.”
Articles, op-eds, profile pieces, media features, commentaries, interviews and reports on the role of meaning in business, branding, marketing, and luxury. They all explore meaning from different perspectives: value creation and growth, brand strategy, storytelling, design, innovation, the shifts in the world's socio-cultural context, and the need to explore how brands and technology shape our society, humanize business and accelerate change.
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