Articles, op-eds, profile pieces, media features, commentaries, interviews, and reports on the role of meaning in business, branding, marketing, and luxury. They all explore meaning from different perspectives: value creation and growth, brand strategy, storytelling, design, innovation, the shifts in the world's socio-cultural context, and the need to explore how brands and technology shape our society, humanize business, and accelerate change. 

My thinking has appeared among others in Forbes, Newsweek, BBC, El País, WARC, campaign. magazine, Vogue Business, Luxury Daily, Luxury Society, The Robin Report, EXPO 2020 Dubai Global Sustainability Goals Week in partnership with the United Nations, American Journal of Consumer Research, at universities and business schools, in scientific journals, and has been quoted in academic and business papers, and countless industry reports.