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Latest
Thinking
Latest
Thinking
The Luxury Report 2019:
Redefining The Future
Meaning Of Luxury.
The Luxury Report 2019:
Redefining The Future
Meaning Of Luxury.
Meaning.Global
Meaning.Global
BRAND NEW WHITE PAPER
: JUST RELEASED!
NOVEMBER 2021
What People Have Said
"An unapologetic breath of fresh air.
She is a legend or a rock star or a genius
or just a brilliant person doing great work.
Either way she's one of my favourites."
Meaningful BRANDS.
MEANING.GLOBAL

“Understanding what things mean is the new literacy for the 21st century.”
MARTINA OLBERT
Latest Thinking
Articles, op-eds, profile pieces, media features, commentaries, interviews and reports on the role of meaning in business, branding, marketing, and luxury. They all explore meaning from different perspectives: value creation and growth, brand strategy, storytelling, design, innovation, the shifts in the world's socio-cultural context, and the need to explore how brands and technology shape our society, humanize business and accelerate change.


CREATING BUSINESS WITH MEANING
Podcast: "To Create More Meaning, We Need To Switch From Consumers To Humans."


SUSTAINABILITY PREDICTIONS 2023
From Environmental Efficiency To New Ecosystems Of Creativity


DIVERSITY IN BUSINESS
The Real Value Of Diversity:
It's Not Representation, It's
Value Creation


BRAND SPOTLIGHT: GUCCI
100 Years of Gucci: What Stands Behind This Luxury Brand's Success Story?


PT 2: BACK TO
ESSENCE IN LUXURY
The Future of Luxury in Times
of a Global Pandemic: Entering The New Luxury Paradigm


THE NEW MEANING OF LUXURY
INTERVIEW: The New Meaning Of Luxury. What does a ‘life of luxury’ really mean?


LUXURY AMIDST A
GLOBAL PANDEMIC
Global Health Crisis Will Speed Up Transition To 'New Luxury'


WHAT THE $16.2BN DEAL MEANS FOR LUXURY
Opinion: A Deal Between
LVMH and Tiffany Represents
A Win-Win For Both Parties


RETAIL: MORE MEANING CREATES MORE VALUE
10 Experts Offer More Than
A Dozen Ways To Fix Fashion Shoppers' Fatigue


MEANING POWERS A NEW ERA OF STRATEGY
If Symbol Is The New Product, Meaning Is The New Strategy


WHERE IS KERING IN BALENCIAGA'S CASE?
Brand Analysis: "Luxury Houses Must Be Managed As Connected Ecosystems Of Cultural Value"


THE FUTURE OF ELECTRIC TRAVEL
Who Will Buy Flying Cars? Startups and Industry Experts Divulge the Secret Formula


PT 1: THE NEW
MEANING OF LUXURY
The Future of Luxury in Times
of a Global Pandemic: How did COVID-19 redefine luxury?


POST-ASPIRATIONAL CONSUMPTION
We Don't Post-Aspire To Anything, We Just Want Different Things Now


THE NEW RULES OF
ETHICAL JEWELRY
What Is Ethical Jewelry?
Respect For The Customer, Longevity & Timelessness


BBC CULTURE: FULL INTERVIEW
The Future Of Luxury In The Post-COVID World with
Dr. Martina Olbert


LVMH X TIFFANY: STORY OF FUTURE RELEVANCE
American Luxury Jewelry Icon
Meets Cultural Diversification


AHEAD OF 2020, LUXURY IS GETTING PERSONAL
The New Luxury Identity:
It's No Longer About What
You Own, But Who You Are


LUXURY BRANDS FACE THE CRISIS OF MEANING
'Luxury' Has Lost Its Meaning – Here's How To Get It Back


3 WAYS TO MEANINGFUL BRAND STORYTELLING
How To Ensure Your Brand Storytelling Is Meaningful


FUTURE OF LUXURY CONSUMPTION
The New Change Agent Gen Z: How Is The Consumer Motivation Changing?


FAILED POTENTIAL OF DIGITAL MEDIA
Digital Media Were To Expand Human Consciousness: They Amplified Irrelevance Instead


PT 3: NEW LUXURY ESSENTIALISM
Future Of Luxury: How Can A Return To Functionality Help Luxury Regain Its Lost Value?
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LUXURY CONSUMER: WHAT'S NEXT?
Luxury Turns From Conspicuous To Conscientious: Challenges And Opportunities


"A WAKE-UP CALL
FOR LUXURY"
The Future Of Fashion: COVID Offers A Unique Chance To Transition Towards New Luxury


THE LOUIS VUITTON
FACE SHIELD
In-Your-Face Status Symbol Or New Essential Luxury Fashion Accessory?


THE IMPACT OF COVID SHIFTS WEST
The Luxury Industry Faces A Bleak 2020 As Manufacturing Closures Increase In EU & US

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FINDING DIRECTION IN DISORIENTATION
PODCAST: Beyond Back To Normal: Business in the Time
of Coronavirus


LUXURY HOUSES FOCUS ON THE NEXT-GEN
LVMH Invests In Mission-Driven Madhappy To Cater To New And Younger Audiences


MEANING IS THE SOUL OF YOUR COMPANY
Meaning Unites Fragmented Brands & Siloed Organizations


5 WAYS TO SURELY KILL BRAND MEANING
Brand Heritage: Don't Kill What Makes Your Brand Valuable


GENDER AND IDENTITY
IN BUSINESS
Reinstating The Equilibrium Of Gender & Identity In Business


H&M AND THE COOLEST MONKEY EPIC FAIL
Lessons From Semiotics: How To Align Brands With Culture
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