SERVICES
We help our clients achieve a more meaning-driven humanistic approach to business, innovation, brand, value creation, marketing, future-proofing, consulting, and strategy.
We work on briefs that include brand building, reimagination, innovation, strategy, marketing, communication, consumer behavior, market insights, strategic intelligence, forecasting, and future-proofing, all informed by the big societal changes of our time. To equip leaders for the future, we also offer speaking, workshops, and intellectual leadership.
We work with investment funds (FP/NFP), VCs/PEs, founder businesses, start-ups, and new ventures, corporate brands, tech companies, medical, consumer, lifestyle, and luxury brands, NPOs/NGOs, corporate boards, education, consulting and advisory companies, global media companies and publishing houses, professional associations, and more.
1 Create real meaning.
2 Elevate human well-being.
3 Change the world.
How we work with our clients:
Consulting & Advisory
Understand how the global shifts in humanity and human behavior impact your business and brand. We will help you see where the human meaning is shifting in business and identify new spaces for future investment, business expansion, and meaningful growth. We will give you new ideas and tap into hidden opportunities to unlock new forms of human value. With investment funds (for-profit/non-profit), we work to diagnose the investment potential and profitability of business ideas, if they have relevance and longevity, can scale, and create new meaning.
Foresight & Future-Proofing
As a business or brand, if you want to have a real-world impact, you need to understand the larger role you play in culture and society. This is because how you show up in the world has a direct effect on your brand equity, market value, and future projection. Brands are not immune to the consequences of their positioning, creative execution, and real-world actions, as they're not neutral. They always have a vested commercial interest. Cultural relevance lives at the intersection of brand, cultural, and consumer meaning. Future-proof yours.
Intellectual Leadership
To create new things in the world, you need to be able to think in new ways. This is because we cannot change how we do things in business and move toward a new, more meaningful, and humanistic future if we lack the insight, knowledge, understanding, and a sense of direction to get there. Dr. Martina helps leaders with intellectual leadership to develop a new intellectual direction for their brand and organization, new corporate thought leadership, research projects, and publishing.
Strategy: Brand & Business
The future of business lies in creating brands with empowered meaning. These are the brands that benefit our humanity and impart a real, tangible, meaningful value in people's lives. The best brands in the world help us connect with something deep within ourselves, to become more of who we already are. They unlock our human potential and maximize our life expression. They act as allies to our authentic selves, our human needs, values, and well-being. We will help you create this empowered meaning, align your brand, and bring it to life.
Creating New Ecosystems
Brands that create genuine meaning are usually not led by one-off ideas. They have successfully created and led whole ecosystems of innovative visionary ideas that have transformed humanity and shaped the world we all live in today. They consistently create new forms of human value in people's lives by anticipating future consumer needs. To create real meaning as a brand and a business, you need to think long-term as an ecosystem of human value across everything that you do. We can help you design new ecosystems and new forms of value.
Speaking & Guest Lectures
Where is the future of business is headed? Toward serving our complete humanity and the planet. Brands have a big role to play in our transition to a more meaningful and sustainable future. But first, we need to shift the narrative from people serving brands as consumers to brands serving people to elevate our collective well-being. This is how we can use the immense social power of brands as a force for good. See a complete list of my talks on Speaking.
Some of the selected clients we worked with:
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